In conclusion, Michael Jordan and his shoes are making more money, although his mouth is not necessarily where his money is. Kanye West on the other hand might not have the same outcome when we compare money and units sold, but we can conclude that his mouth is all over his product. So how does this affect us? These people influence the decisions that some people make on a daily basis all the way to what clothes they are wearing, we also think that publicity is key. Publicity is only key when people are actually wearing your shoes.